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Bachelor of Creative Arts and Industries (Communication) (BCAICM)
2011
114651
BCAICM
FACULTY, LAW, BUSINESS AND ARTS
HE
3 year/s
6 year/s
240
About the Course
Admission Requirements
Credit Transfer and Pathways
Course Structure
Recommended Study Plan
. . Students Commencing in Semester 1
. . Students Commencing in Semester 2
Course Fees

Availability
Yes
Semester 1 , Semester 2
Semester 1 , Semester 2
Application for Admission Required

This course may only be deferred in Semester 1.

Location and Mode Offered
YearDelivery LocationSATAC CodeModeAdmin Location
2011Casuarina Campus114651ICasuarina Campus


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This course offers students the opportunity to tap their creative potential by building pathways that develop strengths in professional and creative writing, blogs and writing for the web, broadcast and multimedia production. Students are encouraged to broaden their studies through elective choices from the creative courses being offered at Charles Darwin University in New Media Design, Fine Arts and Music.

There are two principal pathways of study, one in public relations and marketing and another in communication design.



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Admission to Charles Darwin University higher education coursework programs are received and processed by the South Australian Tertiary Admissions Centre (SATAC). Detailed entry and special entry criteria for this course is published in the SATAC University Guide. Check out the following information about how to apply for undergraduate courses or how to apply for postgraduate courses.

For detail on English Language Entry Requirements please read the entry requirements provided for International students.



Pathways for VET to Higher Education
Guaranteed credit transfer arrangements are available to students commencing a Bachelor degree at Charles Darwin University with completed Certificate IV, Diploma, Advanced Diploma or Associate Degree qualifications in the same field or discipline at Charles Darwin University. Students who hold completed qualifications should refer to the additional information provided by using one of the following links:

For information about credit transfer available to students with complete or incomplete study at this or other Institutions refer to Pathways for Higher Education to Higher Education



The course consists of common units and core units, which are common across the suite of creative arts and industries studies in the School. Students then select a study pathway from the specialisation options, and electives from within any area of study within the University.

The flexible structure allows students to choose suites of study that accommodate pathways into a variety of possible career choices.

The Bachelor of Creative Arts and Industries (Honours) is available for entry to suitable candidates with a Bachelor of Creative Arts and Industries (Communication).



A candidate must successfully complete units totalling 240 credit points as detailed below. All units are valued at 10 credit points unless otherwise indicated.

Unit type
Credit Points
Specific requirements
Common
(2 units)
20
Units totalling 20 credit points selected from Common Units available at the time (e.g. units coded with a prefix of "CUC"). Students must complete the compulsory regional and indigenous issues unit (CUC107) and one of the two academic skills units.

CUC107 Northern Perspectives (compulsory)
Plus either:
CUC100 Academic Literacies or
CUC106 Design and Innovation: Communicating Technology

Select Common Units to find out more.
Core
(4 units)
40
Compulsory Core units totalling 40 credit points from units detailed below:

CAI101 Introduction to Multimedia
CAI102 Creative Practice
BCC202 Communication, Technology and Culture
CAI202 Modernity
Specialist Electives
(8 units)
80
Specialist Electives units totalling 80 credit points selected from the list of available units detailed below:

PUBLIC RELATIONS AND MARKETING
BCC101 Foundations of Communications
BCC102 Issues in Communication Studies
BCC204 Professional Writing
PRS101 Principles of Public Relationss
PRS201 Practising Public Relations
BCC301 Culture and Identity
MKT101 Principles of Marketing
MKT202 Marketing Communications

COMMUNICATION DESIGN
BCC101 Foundations of Communications
BCC102 Issues in Communication Studies
BCC204 Professional Writing
BCC301 Culture and Identity
SVA103 Introductory Studio (10 cp) x 2 (repeatable unit)
NMD201 New Media Intermediate Studies (10 cp) x 2 (repeatable unit)
Electives
(10 units)
100
Units totalling 100 credit points selected from units offered by the University. Students may select additional units from one of the approved sequences as elective if desired:

CAI300 Creative and Industries Honours Preparation (last offered in 2008)
240
Total Credit Points

Of the total 240 credit points:
· Not more than 100 credit points may be taken from 100 level units
· A minimum of 40 credit points must be taken from 300 level units
· Not more than 30 credit points shall be included with a grade of "PT" or "PC" or "PS"


COURSE CHANGES

Students enrolled in this course prior to 2009 will note there have been minor changes to the course for 2009.

CAI300 is no longer offered as of 2009



Further Assistance

For further assistance please contact the Information Centre on (08) 8946 7766 or 1800 061 963. Information Centre staff will assist you with applying for or enrolling in a course and provide assistance with timetables, fees, HECS, external materials, enrolment changes and many other issues.
If you are a continuing student and have any queries about your course progression that you would like clarified, please contact enrolmenthelp@cdu.edu.au, or the relevant Faculty Academic Liaison Unit or Institute of Advanced Studies School office:

Education, Health &; Science: (08) 8946 7357
Law, Business and Arts: (08) 8946 7305
Graduate School for Health Practice: (08) 8946 7179
Menzies School of Health Research: (08) 8922 7873

  • Unit Repository - provides general information about each unit including a brief description and the semester and mode offered.
  • Timetables - provide detail on the individual class times for units offered internally. Timetables for the following academic year are available from the middle of December each year.
  • Bookshop - if text books have been prescribed, recommended or ordered for units in this course, details are available by unit code through the Casuarina Campus Bookshop.


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Students Commencing in Semester 1

Study plans for 2011 are accurate as at 3 August 2010. The University reserves the right to make changes up until 1 October 2010.  2011 unit offering and fee information will be available from 1 October 2010.

The Recommended Study Plan provided below is suitable for a student commencing in semester 1 and enrolling in a standard full time load.  Students entering this course with advanced standing, or wishing to vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

When designing an individual study plan:

♦    ensure Common Units are completed in the first year of study;

♦    maintain the basic order in which units are to be attempted; and

♦    check the assumed knowledge for each unit as some 200 and 300 level units assume you have completed foundation unit/s in the subject area at a lower level.  200 level units have the unit code which includes a number starting with 200 i.e. CAI202.


Legend:CU = Common UnitCO = Core UnitSE = Specialist ElectiveE = Elective
Semester 1
Semester 2
PUBLIC RELATIONS AND MARKETING
Year 1
CUC100 Academic Literacies OR
CUC106 Design and Innovation: Communicating
Technology
CU
CUC107 Northern Perspectives
CU
CAI101 Introduction to Multimedia
CO
CAI102 Creative Practice
CO
BCC101 Foundations of Communication Studies
SE
BCC102 Issues in Communication Studies
SE
Elective
E
MKT101 Principles of Marketing
SE
Year 2
CAI202 Modernity
CO
BCC202 Communication, Technology and Culture
CO
PRS101 Principles of Public Relations
SE
BCC204 Professional Writing
SE
Elective
E
PRS201 Practising Public Relations
SE
Elective
E
Elective
E
Year 3
BCC301 Culture and Identity
SE
MKT202 Marketing Communications
SE
Elective
E
Elective
E
Elective
E
Elective
E
Elective
E
Elective
E
COMMUNICATION DESIGN SPECIALISATION
Year 1
CUC100 Academic Literacies
OR
CUC106 Design and Innovation: Communicating
Technology
CU
CUC107 Northern Perspectives
CU
CAI101 Introduction to Multimedia
CO
CAI102 Creative Practice
CO
SVA103 Introductory Studio
SE
SVA103 Introductory Studio
SE
BCC101 Foundations of Communication Studies
SE
BCC102 Issues in Communication Studies
SE
Year 2
CAI202 Modernity
CO
BCC202 Communication, Technology and Culture
CO
Elective
E
BCC204 Professional Writing
SE
Elective
E
Elective
E
Elective
E
Elective
E
Year 3
BCC301 Culture and Identity
SE
Elective
E
NDM201 New Media Intermediate Studio
SE
NDM201 New Media Intermediate Studio
SE
Elective
E
Elective
E
Elective
E
Elective
E


The Recommended Study Plan provided below is for continuing students enrolled in the Bachelor of Communications.

Legend:CU = Common UnitCO = Core UnitSE = Specialist ElectiveE = Elective
Semester 1
Semester 2
Year 1
CUC100 Academic Literacies
CU
CUC107 Northern Perspectives
CU
BCC101 Foundations of Communication Studies
CO
BCC102 Issues in Communication Studies
CO
Specialist Elective 1 (see choices below)
SE
Specialist Elective 2 (see choices below)
SE
Elective 1
E
Elective 2
E
Year 2
MKT201 Consumer Behaviour
CO
BCC202 Communication, Technology and Culture
CO
Specialist Elective 3 (see choices below)
SE
BCC204 Professional Writing
CO
Elective 3
SE
Specialist Elective 4 (see choices below)
SE
Elective 4
E
Elective 5
E
Year 3
BCC301 Culture and Identity
SE
Specialist Elective 6 (see choices below)
SE
Specialist Elective 5 (see choices below)
E
Elective 8
E
Elective 6
E
Elective 9
E
Elective 7
E
Elective 10
E


Students Commencing in Semester 2

Study plans for 2011 are accurate as at 3 August 2010. The University reserves the right to make changes up until 1 October 2010.  2011 unit offering and fee information will be available from 1 October 2010.

The Recommended Study Plan provided below is suitable for a student commencing in semester 2 and enrolling in a standard full time load.  Students entering this course with advanced standing, or wishing to vary their study plan due to work, personal, financial or other reasons should use the table as a guide to create an individual study plan.

When designing an individual study plan:

♦    ensure Common Units are completed in the first year of study;

♦    maintain the basic order in which units are to be attempted; and

♦    check the assumed knowledge for each unit as some 200 and 300 level units assume you have completed foundation unit/s in the subject area at a lower level.  200 level units have the unit code which includes a number starting with 200 i.e. CAI202.

Semester 1
Semester 2
PUBLIC RELATIONS AND MARKETING
Calendar Year 1
CUC100 Academic Literacies
CU
CAI102 Creative Practice
CO
BCC102 Issues in Communication Studies
SE
Elective
E
Calendar Year 2
CUC107 Northern Perspectives
CU
BCC204 Professional Writing
SE
CAI101 Introduction to Multimedia
CO
PRS201 Practising Public Relations
SE
BCC101 Foundations of Communication Studies
SE
MKT101 Principles of Marketing
SE
Elective
E
BCC202 Communication, Technology and Culture
CO
Calendar Year 3
CAI202 Modernity
CO
MKT202 Marketing Communications
SE
PRS101 Principles of Public Relations
SE
Elective
E
Elective
E
Elective
E
Elective
E
Elective
E
Calendar Year 4
BCC301 Culture and Identity
SE
Elective
E
Elective
E
Elective
E
Semester 1
Semester 2
COMMUNICATION DESIGN
Calendar Year 1
CUC100 Academic Literacies
CU
CAI102 Creative Practice
CO
SVA103 Introductory Studio (repeatable unit)
SE
Elective
E
Calendar Year 2
CUC107 Northern Perspectives
CU
BCC204 Professional Writing
SE
CAI101 Introduction to Multimedia
CO
BCC102 Issues in Communication Studies
SE
SVA103 Introductory Studio (repeatable unit)
SE
BCC202 Communication, Technology and Culture
CO
BCC101 Foundations of Communication Studies
SE
Elective
E
Calendar Year 3
CAI202 Modernity
CO
NDM201 New Media Intermediate Studio (repeatable unit)
SE
NDM201 New Media Intermediate Studio(repeatable unit)
SE
Elective
E
Elective
E
Elective
E
Elective
E
Elective
E
Calendar Year 4
BCC301 Culture and Identity
SE
Elective
E
Elective
E
Elective
E


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Graduates find employment in print and electronic media, public relations, marketing, government and community relations as well as a host of other niche areas in commercial enterprises that place a premium on managing relationships.

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Commonwealth Supported places are available in this course to students who meet one of the following residency requirements: (a) Australian Citizenship; (b) a New Zealand citizen or a permanent resident visa holder who will be resident within Australia for the duration of the unit. Unit fees for 2011 will be published on 1 October 2011. Further information about 2009 and 2010 unit fees can be found at http://www.cdu.edu.au/hesa/fees.html or http://www.goingtouni.gov.au
International course fees for are provided on the International Office Fee Schedule: www.cdu.edu.au/international/prospective/whatcanistudy/courses.html.

For further information about the course, enrolment procedures, closing dates and other administrative issues please contact Student Services on:
courses@cdu.edu.au
(08) 8946 7766 or freecall 1800 061 963

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