Unit Catalogue

There has been an exponential rise in the volume of data used by managers. These include both quantitative and qualitative information used by organisations to assist in informing evidence-based-decisions. The internet, social media, and other digital sources of big data have also revolutionised approaches for understanding customers and markets. This unit introduces the key approaches and information that are used in qualitative and quantitative data analysis to develop tailor-made solutions for customers and to support other key decision making areas in the challenging business landscape. Students will learn skills in identifying credible sources of data, using appropriate tools to extract, transform and analyse data for better business decision making.