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IDM101 - Fundamentals of Marketing

2025

Sector

Higher Education

Discipline

International Pathways

Credit Points

Equivalent Units

(MKT103)

Prerequisites

Incompatible

Coerequisites

Must be enrolled in course version {YIBST1, YINTI1}

Assumed Knowledge

Unit Description

This unit introduces students to the basics of marketing theory and its application. The aim of this unit is to present the significance and basics of Marketing for businesses and organisations. The unit covers marketing theories and business practices adopted by commercial organisations. This unit presents the goals and objectives of marketers dealing with different types of products for different types of customers covering topic such as: segmenting, targeting and positioning, consumer behaviour, marketing research and marketing mix strategies.

Important Information

This unit is only available to students enrolled in YIBST1 Diploma of Business Studies OR YINTI1 Diploma of Information Teachnology.

Unit Learning Outcomes

1.	Describe the marketing management purpose and the challenges involved in multi-cultural environments.
2.	Discuss market segmentation and target market opportunities.
3.	Describe the elements of the Marketing Mix and their application to real business situations.
4.	Explain the market research and marketing information systems and their roles in a market process.
5.	Develop and present a marketing plan for a specific product, brand or company to multicultural markets.
6.	Demonstrate teamwork and leadership through the development of a group presentation.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Group Presentation - Marketing Mix (10 mins)	5%	3
2.	Group Project Presentation (15 mins)	15%	1,5,6
3.	Case Study Analysis Part 1 (1000 words)	15%	2,4,5
4.	Final Case study analysis (3000 words) and mini presentation (5min)	35%	4,5,6
5.	Final test (120 minutes)	30%	1,2,3,4

Unit Availability
No offering information available

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Critical Dates

Important Dates for Students

Fee Information:
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Student Services and Amenities Fees
2026 Domestic Unit Fees (PDF)
2025 Incidental Fees (PDF)