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FSP007 - Foundation Marketing and Tourism

2023

Sector

Higher Education

Discipline

International Pathways

Unit Description

This unit introduces international students preparing to undertake an undergraduate course with foundation knowledge to undertake first year degree study in a range of disciplines. This unit aims to:

Promote knowledge and understanding of the marketing concept and environment
Promote knowledge and understanding of markets
Examine and apply the marketing mix
Analyse the role of marketing management in supporting overall business strategy
Promote knowledge and understanding of the education, training, employment and business opportunities in Tourism
Develop critical thinking, problem-solving and independent study skills.

Students will explore the role of marketing, market research including ethics, strategic planning and business plans, types of market, the marketing mix (product, price, place and distribution), innovation and branding, globalisation and market evaluation. This knowledge will then be applied to the specific industry of tourism in Darwin.

Unit Learning Outcomes

1.	Define and apply knowledge of the marketing concept, the marketing management process, the marketing environment and marketing research.
2.	Define and apply knowledge of the various markets in which organisations operate and the ways in which they identify and select particular customer groups.
3.	Evaluate the major elements that comprise an organisation's tactical marketing programme and apply them to product planning and development from a marketing perspective
4.	Understand contemporary challenges in international marketing
5.	Critically evaluate information on the tourist industry.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Group Presentation - NT Tourism (10 min)	15%	1,2,5
2.	Marketing Report Part A: Background Analysis (600 words)	20%	1,2,3,4
3.	Final Marketing Report (1500 words)	35%	1,2,3,4
4.	Test (90 mins)	30%	1,2,3,4,5

Unit Availability

Year	Semester	Att Mode	Location	Learning Method	Timetable*
2023	Semester 2	Internal	CDU Waterfront Darwin	OLR

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OLR: Internet access is required for this unit as students are required to access study materials provided on-line through Learnline. Please log into Learnline on the first day of each teaching period. For more information about Learnline, please click here.

Critical Dates

Important Dates for Students

Fee Information:
Fees and Payments
Student Services and Amenities Fees
2023 Domestic Unit Fees (PDF)
2024 Domestic Unit Fees (PDF)