1.   | Group Presentation - Marketing Mix (10 mins) | 5% | - 3 - Describe the elements of the Marketing Mix and their application to real business situations.
|
2.   | Group Project Presentation (15 mins) | 15% | - 1 - Describe the marketing management purpose and the challenges involved in multi-cultural environments.
- 5 - Develop and present a marketing plan for a specific product, brand or company to multicultural markets.
- 6 - Demonstrate teamwork and leadership through the development of a group presentation.'
|
3.   | Case Study Analysis Part 1 (1000 words) | 15% | - 2 - Discuss market segmentation and target market opportunities.
- 4 - Explain the market research and marketing information systems and their roles in a market process.
- 5 - Develop and present a marketing plan for a specific product, brand or company to multicultural markets.'
|
4.   | Final Case study analysis (3000 words) and mini presentation (5min) | 35% | - 4 - Explain the market research and marketing information systems and their roles in a market process.
- 5 - Develop and present a marketing plan for a specific product, brand or company to multicultural markets.
- 6 - Demonstrate teamwork and leadership through the development of a group presentation.
|
5.   | Final test (120 minutes) | 30% | - 1 - Describe the marketing management purpose and the challenges involved in multi-cultural environments.
- 2 - Discuss market segmentation and target market opportunities.
- 3 - Describe the elements of the Marketing Mix and their application to real business situations.
- 4 - Explain the market research and marketing information systems and their roles in a market process.
|