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BUS304 - Evidence Based Strategy Creation

2025

Sector

Higher Education

Discipline

Business

Credit Points

Equivalent Units

(MAN306)

Prerequisites

Incompatible

Assumed Knowledge

Unit Description

In today's competitive and highly dynamic global business environment organisations cannot afford to make strategic mistakes. The most successful strategies are therefore based on current and appropriate market information that enables the organisation to capitalise on ever changing market opportunities. Furthermore, the strategic process is an organisation wide endeavour and effective strategy guides all organisational initiatives to ensure outcomes align with the long-term strategic intention. In this unit students learn about evidence-based strategy and how to analyse internal and external environment information.

Students evaluate current strategies and learn how to create and implement strategic plans that ensure competitive advantage through enhanced customer satisfaction. A case based approach delivers critical understanding of the strategic process, as well as the advanced application of business theories and planning tools widely used in contemporary strategic marketing and management. Practical examples illustrate these techniques and students learn how to analyse and interpret the data that typically inform strategic decision making.

Unit Learning Outcomes

1.	Critique the role of strategy and the challenges organisations face.
2.	Critically analyse appropriate business environmental information to create and implement strategic plans.
3.	Apply relevant theories and techniques to analyse appropriate environmental information and evaluate current strategies.
4.	Implement effective strategy based on appropriate evidence to achieve competitive advantage.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Multiple choice questions (5 questions, 20 minutes)	5%	1,2
2.	Written Report (1,200 - 1,500 words)	15%	1,2
3.	Written Report (1,500 - 2,000 words)	35%	2,3,4
4.	Written Report (2,000 - 2,500 words)	45%	2,3,4

Unit Availability

Year	Semester	Att Mode	Location	Learning Method	Timetable*
2025	Semester 2	Internal	Danala - Education and Community Precinct	OLR
2025	Semester 2	External	External Studies	OLR

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OLR: Internet access is required for this unit as students are required to access study materials provided on-line through Learnline. Please log into Learnline on the first day of each teaching period. For more information about Learnline, please click here.

Critical Dates

Important Dates for Students

Fee Information:
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Student Services and Amenities Fees
2024 Domestic Unit Fees (PDF)