This unit integrates concepts from various business disciplines to develop a comprehensive understanding of how organizations achieve and sustain competitive advantage.
The unit is a comprehensive treatment of the critical skills and concepts needed to design and implement business strategies across various types of organisations. It highlights the importance of a well-developed strategy for an organisation's survival and success, detailing the strategic management process, including formulation and implementation.
The unit equips students with both theoretical and practical insights into strategic planning and execution, highlighting the role of collaborative efforts across different departments for successful strategy implementation. It prepares students to enhance their strategic thinking and decision-making skills, with a focus on developing competitive, value-creating strategies in diverse organisational settings, including small to medium enterprises and strategic business units of large corporations. Students will critically examine strategy development and implementation issues at the top management level, aiming to improve their understanding of strategic management concepts and their ability to think and act strategically.
By the end of the course, students will have developed the ability to think strategically and make informed decisions that drive business success. They will be equipped with the knowledge and skills to take on leadership roles and effectively manage the strategic direction of their organisations.
