Do you want to develop your own online presence and digital skills to put your work out into the world? Or are you keen to get started in a career creating websites and digital media to tell stories for others?
In this unit you are introduced to the principles and processes of media design and production for digital and online platforms. Integrating theory with practice, you will learn to apply critical analysis to explore a range of creative approaches. Through practical exercises and projects, you will:
- See the connection between design aesthetics and digital storytelling
- Investigate design and storytelling strategies to consider how to present yourself, your work or represent the work of others
- Gain insights into creating accessible and user-friendly online presentations
- Analyse online/mobile content aesthetics, considering design choices that impact engagement and accessibility
- Explore the relationship between digital social media and marketing, PR and branding strategies and understand how digital media can contribute to aspects of brand representation, profile-building and audience reach.
By the end of this unit, you will have produced a range of digital and online material (such as webpages, social media, blog/vlogs, digital stories, trailers, promos) to support your professional work or your creative practice and you will have the fundamental knowledge and skills to design and produce digital and online media to communicate with audiences.
