Modern businesses operate in economic environments influenced by a variety of stakeholders, including consumers, firms, public bodies and governments. Studying how these agents make decisions and the influence these decisions can have on the economy and business helps managers make better strategic decisions for the business. This unit encompasses aspects of both macro and microeconomics, as well as the challenges confronting contemporary managers, and introduces the areas of ecological economics, the triple bottom line, natural vs. human systems and economic theory in relation to the UN's goals for sustainability. The unit equips you with the knowledge and skills that can be applied to strategic decision making for success in the competitive global and local business environments.
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