This unit introduces you to the key concepts and skills needed to understand and apply strategic management in business. You will learn how organisations develop and maintain competitive advantage by exploring strategy from multiple business perspectives.
The unit guides you through the strategic management process, including strategy formulation and implementation, and highlights how different parts of an organisation work together to achieve strategic goals. You will develop your ability to think strategically and make informed decisions by examining real-world examples across various organisational types, including small businesses and larger corporations.
You will also explore the role of leadership in strategy and how strategic decisions are shaped by internal and external factors. By the end of the unit, you will be equipped with the foundational knowledge and skills to contribute to strategic planning and support the strategic direction of an organisation.
