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BUS508 - Business Analytics

2023

Sector

Higher Education

Discipline

Business

(BUS501)

Unit Description

There has been an exponential rise in the volume of data used by managers. These include both quantitative and qualitative information used by organisations to assist in informing evidence-based-decisions. The internet, social media, and other digital sources of big data have also revolutionised approaches for understanding customers and markets. This unit introduces the key approaches and information that are used in qualitative and quantitative data anlysis to develop tailor-made solutions for customers and to support other key decision making areas in the challenging business landscape. Students will learn skills in identifying credible sources of data, using appropriate tools to extract, transform and analyse data for better business decision making.

2023 Intensive Dates - Intensive Period 6

Alice Springs: 4th and 5th November

Katherine: 28th and 29th October

Text Book

Bookshop

Unit Learning Outcomes

1.	Identify appropriate sources of data and key considerations in their collection.
2.	Critically analyse various sources of qualitative and quantitative data.
3.	Use analytical tools such as SPSS, Excel and Qualtrics to create new information that informs business decision-making
4.	Identify and apply different analytical approaches that inform organisation decision making.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Written Assessment (1,000-1,200 Words)	20%	1,2
2.	Written Assessment (2,000-2,500 Words)	40%	1,2,3,4
3.	Written Assessment (2,000-2,500 Words)	40%	1,2,3,4

Unit Availability

Year	Semester	Att Mode	Location	Learning Method
2023	Semester 2	Internal	CDU Waterfront Darwin	OLR
2023	Semester 2	External	External Studies	OLR
2023	INT-6	Internal	Alice Springs Campus	OLR
2023	INT-6	Internal	Katherine (Town Centre)	OLR

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OLR: Internet access is required for this unit as students are required to access study materials provided on-line through Learnline. Please log into Learnline on the first day of each teaching period. For more information about Learnline, please click here.

Critical Dates

Important Dates for Students

Fee Information:
Fees and Payments
Student Services and Amenities Fees
2023 Domestic Unit Fees (PDF)