Unit Catalogue

Back to Unit Search

MKT501 - International Marketing

2021

Sector

Higher Education

Discipline

Marketing

GBK511, PRBM011

Unit Description

The growing importance of global trade requires students to have an understanding of the principles of marketing across borders. This postgraduate unit will provide an introduction to the theory and practice of international marketing including market segmentation, positioning and marketing mix strategy. It will introduce students to the models of marketing across national boundaries to create and sustain competitive advantage. It will highlight international best practices within the global markets and their implications for Australian firms.

Text Book

Bookshop

Unit Learning Outcomes

1.	Critically examine the key differences between the domestic and international marketing approaches.
2.	Discuss how the external and internal business environments might affect a company's international marketing decisions.
3.	Evaluate and discuss the challenges faced by the international marketer and their relevance to marketing decision making.
4.	Develop effective international marketing strategies and design appropriate marketing plans.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Research Report (1500-2000 words)	25%	1,2,3
2.	Marketing Plan - Part 1 (2000-2500 words)	35%	1,2,3,4
3.	Marketing Plan - Part 2 (2500-3000 words)	40%	2,3,4

Unit Availability

Year	Semester	Att Mode	Location	Learning Method	Timetable*
2021	Semester 1	Internal	CDU Waterfront Darwin	OLR	View
2021	Semester 1	External	External Studies	OLR	View

* Timetable will be displayed in new tab or window depending on your browser's configuration; ensure Pop-ups are allowed for this site to view the timetable.

OLR: Internet access is required for this unit as students are required to access study materials provided on-line through Learnline. Please log into Learnline on the first day of each teaching period. For more information about Learnline, please click here.

Critical Dates

Important Dates for Students

Fee Information:
Fees and Payments
Student Services and Amenities Fees

2021 Domestic Unit Fees (PDF)