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MKT103 - Fundamentals of Marketing

2023

Sector

Higher Education

Discipline

Business

(BCO101, IDM101)

Unit Description

This undergraduate unit introduces students to the fundamentals of marketing and illustrates their relevance and application to contemporary business. Students learn about the key marketing theories and practices that provide organisations with a competitive edge. They also learn about the day-to-day challenges that marketing managers face, including identifying the most appropriate market segments and designing a marketing mix with maximum appeal.

Text Book

Bookshop

Unit Learning Outcomes

1.	Describe and discuss the underlying concepts of marketing.
2.	Explain and discuss market segmentation and target market opportunities.
3.	Describe the elements of the Marketing Mix and their application to real business situations.
4.	Explain the market research and marketing information systems and their roles in a market process.
5.	Apply marketing knowledge and skills to address issues in the marketing environment.

Assessment Overview

	Assessment Task	Value (of total mark)	Related Learning Outcome/s
1.	Essay (1,000 - 1,200 words)	20%	1,3,5
2.	Marketing Report (2,000 - 2,500 words)	40%	1,2,3,4,5
3.	Marketing Report (2,000 - 2,500 words)	40%	1,2,3,4,5

Unit Availability

Year	Semester	Att Mode	Location	Learning Method	Timetable*
2023	Semester 1	Internal	CDU Waterfront Darwin	OLR	View
2023	Semester 1	External	External Studies	OLR	View

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OLR: Internet access is required for this unit as students are required to access study materials provided on-line through Learnline. Please log into Learnline on the first day of each teaching period. For more information about Learnline, please click here.

Critical Dates

Important Dates for Students

Fee Information:
Fees and Payments
Student Services and Amenities Fees
2023 Domestic Unit Fees (PDF)